General Assemble of ETC
GENERAL ASSEMBLY OF ETC
The 53rd meeting of the Board of Directors and the 77th General Assembly of the European Travel Commission (ETC) held in Hotel “Splendid Conference & Spa Resort” in Budva on 14 October of this year. The ETC gathers 39 European countries, their National Tourist Organizations. The main tasks of this organization, in addition to cooperation and exchange of experiences of Member States, is to promote Europe and create integral offer of tourism of Europe by promoting specificities and characteristics of each country on distant markets. This Commission was established in 1948, and Montenegro has been its member since October 2006 and has been more involved in Working Groups. This Assembly was attended by more than 20 Member States, and Albania was present for the first time as an observer. Minister of Tourism Predrag Nenezić and the Director of the National Tourist Organization of Montenegro Saša Radović welcomed everyone present. In his speech, Minister Nenezić informed the delegates with tourism development in Montenegro and pointed out that the membership of Montenegro in the European Travel Commission gave our country an opportunity to ensure a position on the world market and within Europe as an integral tourist destination, and that he believed that Montenegro contributed to the richness of the total portfolio of destinations in Europe with its unique cultural heritage and richness of its natural attractions. Saša Radović thanked the ETC on the support and cooperation so far and informed them with activities of the NTO MNE and the Tourism Development Strategy in Montenegro which relies on the principles of sustainability. The main topics of this meeting were related to launching of redesigned web-site www.visiteurope.com branding destinations, projections for 2010, and reports of Working Groups were presented, marketing and further promotion on distant markets, as well as the study related to the survey of emissive market in India. Experiences were exchanged at this meeting with other European National Tourism Organizations.
Source: Ministry of Tourism of Montenegro
